Designed by Praire Siri

PSIRI.CO

Work

About

PSIRI.CO

PSIRI.CO

Renopedia

Reimagine Renovation

Experiences

Reimagine Renovation

Experiences

My Role

User Research

Interaction Design

Usability Testing

Visual Design

Prototyping

Team Member

1 Lead Product Designer (Me)

1 UI / UX Designer

Timeline

5 Weeks

Tools

Figma

Miro

Excel

Pen and Paper

Problem

Homeowner are confused about what product/services Renopedia are providing. Thus resulting them bouncing off, or not being able to find the relevant information on the site.

Discover

Deliver

Define

Design

Insights

Affinity Mapping

User Personas

Journey Map

Problem Statement

HMW Statements

Problem Definition

Research

Product Research

User Interviews

Usability Test

Competitor analysis

Ideation

Design Studio

User Flow

Wireframing

Usability Testing

Redesign

Feedback

iterations

2nd Usability Test

re-iterations

Final Protype

Design Method Chosen - Double Diamond Method

Solution

A desktop first website that helps homeowners to visualise their dream home inspirations and ultimately find the right ID firm for future house renovation.

The Problem

Clarity and Trust Issues Impacting User Engagement

RENOPEDIA is a renovation portal designed to inspire homeowners with interior design ideas, connect them with trusted interior designers, and provide practical renovation tips. It serves as a one-stop resource, like a Wikipedia for renovations, simplifying the often complex and overwhelming process of finding reliable designers and planning home improvements.

The problem was that visitors found the landing page confusing and unclear about the products and services Renopedia offered. This lack of clarity led to a high bounce rate, as users struggled to quickly find what they needed and lacked trust in the website.

Current Renopedia Website

Discover

What do users really need?

To gain a deeper understanding of users' goals, needs, and challenges during the renovation process, I conducted user interviews to gather comprehensive insights into their renovation journeys. Our target audience consisted of homeowners in Singapore who were either planning renovations or had recently completed them. After gathered all the insights, I synthesise them into affinity map to identify several pain points.

USERS

6 Users

METHOD

Remote Moderated

CRITERIA

Potential Homeowners

Key Insights from User Interview

We observed a common pattern in the way users approach their renovation journey, highlighting key steps they frequently follow when searching for interior designers.

Step 1: Gathering Inspiration

During this process, users are browsing and saving the inspiration for their dream home. We identify 2 main inspiration source they like:

Photos | Internet

“I search for inspiration through open source tool such as Pinterest, Instagram, or even Renovation platforms”

“I save those inspiration to create a moodboard, so I can show to the ID that this is what I want”

Users tend to screenshots and save the photos to create a moodboard.

Video Tour | Clips

“I prefer to watch video tour or house tour of the interior design project”

“I can feel the actual atmosphere of the house better through video”

Users trust video more, and felt images can be edited

Step 2: ID Research / Shortlisting

After the users has some inspiration in mind, it’s time to search for the designer to craft their dream home. However, also comes with a lot of criteria needed to be filled.

Research ID Firm

“I like to explore through firms and designer’s previously completed projects through their websites and social media”

“I will judge if their work is similar to the style that I like”

Some users saved those inspiration to their moodboard, or shortlist those ID

Shortlisting ID

“I do have some ‘Budget’, ‘Craftsmanship’, ‘concept / styling’ concerns”

Different users has different value, some has budget as their main priority, whereas some value quality, style > price.

Step 3: Hiring Process

After users has shortlisted numbers of Interior Design firms that fits their selection criteria, users tend to outreach to find out about the IDs, prices and compare to select their best fits.

Selection Process

“I reach out to multiple firms that I like to compare the price of the quotations”

“I want to communicate directly with the ID firm”

“I chose designer base on conversation I have with them, if they understand my preference”

Budget limit do matter to who they choose to work with

Some users value alot on the communication between them and the designers

User select the ID firm that checked most of their requirements.

Key Insights from Usability Test

Based on user insights, I conducted usability testing to evaluate the Renopedia website, identifying gaps between user expectations and existing features.

Issue 1: Confusing Navigations

The first major pain points mentioned from all 6 users are regarding navigations, where they feel lost and doesn’t really understand the website.

Lost on the Website

“I feel lost on the website, I don’t know where to go next”

“I am confuse by the labeling”

“There’s too much chunky text, I won’t read it”

Verifies that participants:

Feel lost on the website
Confused by CTAs label
Overwhelmed by text
Will go to Inspiration page to begin search

Issue 2: Non Interior Design Related Contents

Asides from the navigations and filtering, user questions what are the use of personalise or celebrities in renovation advertisement. As there are no information if these people has done renovation here.

Celebrities as Advertisement

“I do not relate to any of the celebs, did they renovate with renopedia? I can’t see”

“I don’t trust the website, I find it looks very scammy”

Participants feel:

Personalities are not relatable
Personalities doesn’t aid their decision making
There’s too much advertisement on the site
Feels its too hard selling
Distrust the website, more text than interior images, and unrelated content

Issue 3: Filter Limitations and User Frustrations

Users relied on filters to refine their search but were disappointed as the options lacked flexibility, making it difficult to find relevant results.

Limited Filters

“I find filter results to be inaccurate as it doesn’t really display the style I’ve select”

“I finds filter by region to be useless”

Participants prefer to have more filter options.

Participants found it difficult to search for images that related to their style and house preference

Participants find its hard to get inspired on the website. Felt more like finding a contractors rather than a designer.

The Disconnection

Identifying Gaps in the User Journey

We identified a gap between users' decision-making process and the current Renopedia flow, which fails to support the multiple steps users take before enquiring with designers.

Identified User Renovation Process

Gathering Idea Phase

User often starts out by searching for interior inspirations

They gather the information to build the deck and communicate with IDs.

ID Discovering Phase

They then will search for IDs who can do similar style of interior they like

Wants to look at the IDs portfolio to see other completed projects

Criteria Check Phase

Budget Constraint, Design Style, Craftsmanship, etc

If it checks most of their boxes then they will proceed to contact the ID

Disconnection Faces When Using Renopedia

Gathering Idea Phase

Unable to find interior inspirations, felt lost on the site. And doesn’t know where to go next

Trying to filter out to see inspirations that suits their preference, but it doesn’t return what was they expected

Hard to find renovation related content, mostly pages are bombarded with text, and not so much image

ID Discovering Phase

With the disconnection from phase 1, it is difficult for users to narrow their search

As such no interior inspiration to connect them to IDs

And even when in ID page, it still doesn’t contain ID portfolio, and mainly just text

Unable to check the ID portfolio to help with their decision to shortlist

Criteria Check Phase

Users have budget constraint, style preference, craftsmanship requirement etc

ID page doesn’t present any information to help user make their judgement

Only way to communicate to ID is via “Renopedia” email form, no direct communication to ID

Define 01

Personas

Synthesising insights from our research and interviews, we created two personas to better understand users’ experiences, identify pain points, and uncover design opportunities.

Jolene, 38

Marketing Manager

Earns: 130k / Year

First time homeowner

Quality and Design Driven

Story & Behaviour

Jolene, a newlywed marketing manager, is excited to renovate her new 5-room BTO flat with her husband. She frequently browses Instagram and Pinterest for inspiration and enjoys watching home tour videos.

Pain Points

Unsure where to start her renovation journey.

Overwhelmed by the many ID firm options.

Frustrated by irrelevant information and wasted time.

Goals

Find a design style that suits both her and her husband.

Stay within budget while prioritising quality and craftsmanship.

Make informed decisions with visual aids.

Communicate directly with interior designers (IDs).

Matthew, 28

Graphic Designer

Earns: 60k / Year

First time homeowner

Design and Price Driven

Story & Behaviour

Matthew, a newlywed and young creative, has a clear vision for his home's interior design. With both he and his wife at the start of their careers, he aims to balance style and budget for their renovation.

Pain Points

Unsure where to start his renovation journey.

Struggles to find IDs who match his style and vision.

Difficulty ensuring IDs fit within his budget.

Goals

Hire an ID who aligns with his budget and ideas.

Communicate directly with IDs for clarity.

Use visuals to convey and refine design preferences.

Define 02

User Journey Map

In addition to developing personas, we created user journey maps to visualise the process users follow when searching for the right interior designer for their home renovations. This allowed us to better understand their steps and the resources needed to achieve their goals.

Competitor Analysis

How Competitors Address These Challenges

We conducted a competitor analysis to assess how similar challenges are addressed, identify strengths and weaknesses in competitors' solutions, and inform strategic design decisions.

Key Takeaways from Competitors' Strengths

Enables users to save images into boards for better organisation.

Enables users to save images into boards for better organisation.

Enables users to save images into boards for better organisation.

Prioritises visual content to inspire users.

Prioritises visual content to inspire users.

Prioritises visual content to inspire users.

Provides a well-defined filtering process for easier navigation.

Provides a well-defined filtering process for easier navigation.

Provides a well-defined filtering process for easier navigation.

Displays similar projects based on selected inspirations to help users explore related ideas.

Displays similar projects based on selected inspirations to help users explore related ideas.

Displays similar projects based on selected inspirations to help users explore related ideas.

Features clear and informative project description cards.

Features clear and informative project description cards.

Features clear and informative project description cards.

Houzz
Clear and intuitive navigation.
Visually rich and inspiring content.
Well-organised categories in the secondary navigation.
Effective filtering options for easier browsing.
Save function to bookmark ideas and inspirations.
Some pages are text-heavy, leading to information overload.
Lack of detailed descriptions for each project.
No prompts or guidance when contacting interior designers, leaving users uncertain about what information to provide.
Qanvast
Clear and intuitive navigation.
Visually rich and inspiring content.
Direct and accessible global navigation.
Effective filtering options for targeted searches.
Save function to bookmark ideas and inspirations.
Clear project descriptions for better context.
Large blocks of text at the bottom of pages can feel overwhelming.
Limited project details may leave users wanting more information.
Small font sizes impact readability and accessibility.
Pinterest
Displays image sources clearly for easy reference.
Onboarding process feels exclusive and personalised.
Infinite scrolling provides a seamless browsing experience.
Allows users to save and organise inspirations into boards.
Suggests related ideas based on user preferences while browsing.
Optimised for mobile; desktop experience feels less refined.
Oversized comment sections on desktop can be distracting.
Content refreshes frequently, causing users to potentially lose unsaved inspirations.

Houzz
Clear and intuitive navigation.
Visually rich and inspiring content.
Well-organised categories in the secondary navigation.
Effective filtering options for easier browsing.
Save function to bookmark ideas and inspirations.
Some pages are text-heavy, leading to information overload.
Lack of detailed descriptions for each project.
No prompts or guidance when contacting interior designers, leaving users uncertain about what information to provide.
Qanvast
Clear and intuitive navigation.
Visually rich and inspiring content.
Direct and accessible global navigation.
Effective filtering options for targeted searches.
Save function to bookmark ideas and inspirations.
Clear project descriptions for better context.
Large blocks of text at the bottom of pages can feel overwhelming.
Limited project details may leave users wanting more information.
Small font sizes impact readability and accessibility.
Pinterest
Displays image sources clearly for easy reference.
Onboarding process feels exclusive and personalised.
Infinite scrolling provides a seamless browsing experience.
Allows users to save and organise inspirations into boards.
Suggests related ideas based on user preferences while browsing.
Optimised for mobile; desktop experience feels less refined.
Oversized comment sections on desktop can be distracting.
Content refreshes frequently, causing users to potentially lose unsaved inspirations.

Houzz
Clear and intuitive navigation.
Visually rich and inspiring content.
Well-organised categories in the secondary navigation.
Effective filtering options for easier browsing.
Save function to bookmark ideas and inspirations.
Some pages are text-heavy, leading to information overload.
Lack of detailed descriptions for each project.
No prompts or guidance when contacting interior designers, leaving users uncertain about what information to provide.
Qanvast
Clear and intuitive navigation.
Visually rich and inspiring content.
Direct and accessible global navigation.
Effective filtering options for targeted searches.
Save function to bookmark ideas and inspirations.
Clear project descriptions for better context.
Large blocks of text at the bottom of pages can feel overwhelming.
Limited project details may leave users wanting more information.
Small font sizes impact readability and accessibility.
Pinterest
Displays image sources clearly for easy reference.
Onboarding process feels exclusive and personalised.
Infinite scrolling provides a seamless browsing experience.
Allows users to save and organise inspirations into boards.
Suggests related ideas based on user preferences while browsing.
Optimised for mobile; desktop experience feels less refined.
Oversized comment sections on desktop can be distracting.
Content refreshes frequently, causing users to potentially lose unsaved inspirations.

Houzz
Clear and intuitive navigation.
Visually rich and inspiring content.
Well-organised categories in the secondary navigation.
Effective filtering options for easier browsing.
Save function to bookmark ideas and inspirations.
Some pages are text-heavy, leading to information overload.
Lack of detailed descriptions for each project.
No prompts or guidance when contacting interior designers, leaving users uncertain about what information to provide.
Qanvast
Clear and intuitive navigation.
Visually rich and inspiring content.
Direct and accessible global navigation.
Effective filtering options for targeted searches.
Save function to bookmark ideas and inspirations.
Clear project descriptions for better context.
Large blocks of text at the bottom of pages can feel overwhelming.
Limited project details may leave users wanting more information.
Small font sizes impact readability and accessibility.
Pinterest
Displays image sources clearly for easy reference.
Onboarding process feels exclusive and personalised.
Infinite scrolling provides a seamless browsing experience.
Allows users to save and organise inspirations into boards.
Suggests related ideas based on user preferences while browsing.
Optimised for mobile; desktop experience feels less refined.
Oversized comment sections on desktop can be distracting.
Content refreshes frequently, causing users to potentially lose unsaved inspirations.

Goals Recap

Balancing Users and Business Goals

User Goals

Gather and save design inspirations for reference.

Filter searches to match preferred styles and interior types.

Find interior design firms for their renovation needs.

Connect with designers who meet their style, craftsmanship, and budget preferences.

Communicate directly and conveniently with interior designers.

Business Goals

Become the leading platform for connecting homeowners with trusted interior design firms.

Inspire users with interior design ideas and trends.

Facilitate connections with reliable designers and architects.

Define the Problem

Based on these findings, we developed a problem statement and framed How Might We (HMW) questions to align with users' goals and needs, providing a solid foundation for designing effective solutions.

How Might We & Ideation

HMW & Crazy Eights

We used the HMW statements to guide our ideation process and kicked off design studio sessions with the “Crazy Eights” method, aiming to rapidly generate diverse ideas and features to address the problem.

After selecting the most highly voted features, we proceeded with their implementation. Here are the features we chose.

HMW 1: HMW deliver only relevant renovation content to users?

Suggest Filters

Multiple Filter Options

Design Studio

HMW 2: HMW let user have a personalised results?

Step by Step onboarding process to personalised journey

Select pictures of interior to personalised the style

Design Studio

HMW 3: HMW simplify the search process and help users easily visualise their dream home?

Save Feature

Moodboard Feature

Design Studio

HMW 4: HMW connect users with designers who can meet their style, budget, and requirements?

Project Page, ID Portfolio page, Shortlist ID & Enquire

Mass messaging feature to collection of the ID Shortlisted

Design Studio

Userflows

From Inspiration to Execution

After identifying potential features to address users' needs, we created a user flow to visualise how these features integrate into the user journey. This helped ensure a seamless experience aligned with users' goals and expectations.

Jolene’s Scenario

Jolene wants to browse interior design inspirations for her future home renovation. She aims to save and organise her favourite ideas to shape her vision of the perfect home before reaching out to potential designers.

Aaron’s Scenario

Aaron is looking for interior designers for his home renovation. With a specific theme in mind, he wants to find firms that can match his style. His goal is to shortlist several designers and contact them to compare options before making a final decision.

Prototyping

Wireflow

Next, we developed mid-fidelity wireframes, building on the low-fidelity sketches from the design studio and leveraging user flows to refine concepts and guide the design process.

Mid-Fidelity

Filters (Inspiration Page)

We added a filter feature on the explore page to help users refine results and streamline their search process.

Personalised Journey

We believe a personalised onboarding journey will curate results tailored to each user, streamlining their search process.

Save to Moodboard

We also introduced a "Save to Mood Board" feature, allowing users to consolidate, categorise, and visualise their ideas. This ensures easy access for future reference.

Shortlist ID

Lastly, we introduced a "Shortlist ID" feature, enabling homeowners to compile a list of their preferred interior designers. They can easily review their selections and send relevant information to all shortlisted IDs with a single click.

Usability Test

Usability Testing and Insights

To validate the effectiveness of the redesign, we conducted two rounds of usability testing with six participants. Our goal was to assess whether the features functioned as intended, identify what worked well, and uncover areas for improvement.

1st Usability Test

Positive Feedback

3 Out of 3 Users
Prefer to have “Share” options to another person, so they don’t have to go through sign in process yet
3 Out of 3 Users
{refer to have alternate contact options, such as whatsapp, users believe they get faster response.
3 Out of 3 Users
Prefer to have their info pre-filled when enquired via logged in

Feedback

1 Out of 3 Users
Use the personalised Journey
3 Out of 3 Users
Feels frustrated that they required login just to save inspirations
3 Out of 3 Users
- Confused by the 2 style filters
- Struggle to close the filter bar
- Prefer more filter options
3 Out of 3 Users
Confused between these 2 icons
3 Out of 3 Users
Confused by the word “Board” in moodboard feature
3 Out of 3 Users
Confused by “Shortlist ID” label

Iterations

Implementing the Feedback

Using insights from the first round of usability testing, we refined the design to address key pain points and developed a high-fidelity prototype. This iteration, guided by user feedback, created a smoother and more intuitive experience.

1st Usability Test

We conducted a second usability test using the same plan and script as UT1 to evaluate the implemented changes. Insights from this round informed the second iteration and shaped the development of the final prototype.

Positive Feedback

3 Out of 3 Users
Utilise “Search by Style” & “By Room” to begin searching for inspirations.
3 Out of 3 Users
Successfully apply filters to narrow down their inspirations results
3 Out of 3 Users
Utilise the “Share” feature when prompts and will want to share through Whatsapp.
3 Out of 3 Users
Can easily save the inspiration when prompt.
3 Out of 3 Users
Are able to find the inspirations they’ve saved.
3 Out of 3 Users
Utilise the “Share ID” feature on Interior Design firm details page
3 Out of 3 Users
Are able to find the IDs they’ve saved.

Feedback

1 Out of 3 Users
Wants to be able to relocate her saved inspiration
3 Out of 3 Users
Doubt about “Free Quotes” and won’t use it. Would rather enquire directly.

Final Solution

Inspiring Your Dream Home, Simplifying Renovation Journey

The final solution for Renopedia offers a seamless platform to discover inspirations, explore design firms, and plan renovations with ease. With features like advanced filters, mood board saving, direct enquiries, and sharing options, it empowers homeowners to visualise their dream home and connect with trusted designers effortlessly.

Improved Landing Page Features

Focused on renovation-related content, with quick browsing by Style or Room Type, video tours, and step-by-step guides to support users and build trust through clear navigation.

Inspiration Page Features

Explore thousands of home design ideas and easily filter results by Style, Property Type, Room Type, and Budget. Users can quickly estimate renovation costs and find inspirations tailored to their preferences and needs.

Project Details and Inspirations

Explore project details, discover featured products, learn about the designer, and browse other similar project.

ID Firm Details Page

Access firm information, browse past projects, read reviews, and enquire directly through the platform or other contact options. Easily save or share IDs for future reference.

Browse Design Firms

In addition to browsing inspirations, users can also explore a list of design firms directly.

Mobile Prototype

A streamlined, mobile-friendly experience for browsing inspirations, exploring design firms, saving favourites, and making enquiries on the go.

Reflection

Reflection and Future Directions

What I Learned

I discovered that usability testing is one of the most critical aspects of the design process. It not only helped identify errors but also provided valuable insights by revealing how real users interact with the product. What may seem effective to designers—such as the personalised journey—may not always align with user needs. This highlights the importance of testing to ensure features are both functional and relevant.

Next Steps

Based on user feedback, the focus is to enhance communication features by enabling message archiving or in-platform chat functionality. This would help users track interactions, making follow-ups and conversation management more convenient. Additionally, we plan to conduct usability testing on the mobile interface to ensure a seamless experience and identify areas for further refinement and optimisation.

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